In this episode, Liam speaks with Rachel Been, SVP of Design for Expedia Group, about her journey from photography to design leadership and why she believes this is "the era of the generalist." The conversation unpacks the recent launch of Expedia's new app on ChatGPT and what it means to design for "non-deterministic flows" and "infinite inputs." Rachel explains how AI is breaking old, linear design paradigms and why, in an age of potential "design slop," deep curiosity and human-centered craft are more important than ever.

 

Read a transcript and check out more from me at interfacecafe.com

 

Episode Chapters:

00:00 Introduction

01:34 The Generalist Designer

11:22 Launching the Expedia App for ChatGPT

16:00 Beyond the Search Bar

25:44 Designing for Infinity

34:03 The Sandwich Theory

39:41 Avoiding Design Slop: Advice on Craft

Episode ID: 1000738235909

GUID: d99b2878-2fac-479c-b593-c40b374a9e82

Release Date: 25/11/2025, 05:58:00