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KlientBoost Kitchen

KlientBoost Kitchen

Patrick Cumming
Released: 2025-07-16
© Copyright 2025
KlientBoost Kitchen - QR Code
FreeNew
15 Episodes
Audio
Listen on Apple Podcasts
FreeNew
15 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-07-16
© Copyright 2025
Most Recent Episode
Is Your Marketing Actually Working? Dreamdata's Steffen Hedebrandt Has The Answer | Episode 015

Is Your Marketing Actually Working? Dreamdata's Steffen Hedebrandt Has The Answer | Episode 015

Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey? In this episode, Patrick talks to Drea
Time: 31:34
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Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey?
In this episode, Patrick talks to Dreamdata's Steffen Hedebrandt about how marketers can build a data-driven attribution model that isn't just about the last touch.
They got into the weeds about:
→ The broken B2B attribution model and how to use AI-powered attribution to prove ROI
→ A strategy to map full customer journeys (to give credit to sales and marketing)
→ Ways to build better retargeting audiences and reduce CAC
→ How data can align marketing + sales with shared buyer signals
If you are a B2B marketer, demand gen leader, or CMO who is tired of defending what's working to get budget, this is the blueprint for you.
Bon appétit 🤌
Episode ID: 1000717525211
GUID: 2992f82a-e470-4a50-b76f-786b70e41643
Release Date: 16/07/2025, 14:12:00

Description

Get the freshest B2B bite-sized marketing recipes in 15 minutes or less*
*Can't guarantee flavor since we're not the ones cookin' for you... (yet)

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