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Released: 2025-09-24
© 2025 Raptive
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2 Episodes
Audio
Listen on Apple Podcasts
2 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-09-24
© 2025 Raptive
Most Recent Episode
Should I break up with Google?

Should I break up with Google?

The relationship between Google and creators has hit a rough patch. What was a match made in heaven–Google provided the platform, and creators provided the quality content searchers were looking for–has soured. With the rollout of AI Overviews and A
Time: 26:21
The relationship between Google and creators has hit a rough patch. What was a match made in heaven–Google provided the platform, and creators provided the quality content searchers were looking for–has soured. With the rollout of AI Overviews and AI mode, creators are feeling left in the lurch, losing clicks and struggling to see a future with Google. The team behind the Inspired Taste website shares their story and asks: Is it time to break up with Google?
Stephanie brings in expert Paul Bannister, Raptive’s Chief Strategy Officer, to counsel the pair and share his wisdom on how creators can look at this moment in their relationship with Google and build a stronger future in the face of AI. 
Free creator resources:
What Google’s June 2025 core update means for creators
What the DOJ’s ruling on Google means for creators and publishers
How creator-led retreats help build a stronger brand
Resources for Raptive members:
How to improve content quality, according to Google’s latest Search Quality Rater Guidelines
5 high-impact email plays that drive growth
About page vs. author page: why both matter for brand and creator credibility 
Auto-DM tools: 7 expert tips for driving social traffic and email sign-ups
Episode ID: 1000728195502
GUID: 60a99cca-2174-4fbf-af1c-88bf618b1af8
Release Date: 24/09/2025, 10:00:00

Description

The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business.
Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into thriving, profitable brands.
Do you have a question? Record yourself on video or audio, or write it up and email it to ctrlaltask@raptive.com. Anonymous questions are welcome!

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